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MARKETING AND THE COMMON GOOD: Essays from Notre Dame on societal impact

MARKETING AND THE COMMON GOOD: Essays from Notre Dame on societal impact 

 
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Title : MARKETING AND THE COMMON GOOD: Essays from Notre Dame on societal impact 
Main Author : Patrick E. Murphy and John F. Sherry, Jr. (Editor)
Date of Publication : 2014
Overview : This book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Call Number : 306.34 MAR
Location : Level 3, Anjung Bestari Building, National Library of Malaysia

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