Tajuk | : | The Innovative Sale: Unleash Your Creativity For Better Customer Solutions And Extraordinary Results |
Penulis | : | Donnolo, Mark |
Penerbit | : | Amacom, American Management Association |
Tahun Penerbitan | : | 2014 |
Rumusan | : | When It Comes To Strategies, Salespeople Usually Veer Toward One Of Two Extremes: Operating Analytically...Or By The Seat Of Their Pants. In This Groundbreaking Book On Sales Creativity, Readers Will Learn How To Integrate The Right-Brain Aptitude For Innovation With The Left-Brain Affinity For Logic And Process. The Result Is A Fresh, Dynamic Approach That Addresses Customers’ Needs While Expanding The Salesperson’s Entire Way Of Thinking. Packed With Real-Life Examples And Powerful Principles. The Innovative Sale Reveals How To: • Define The Sales Challenge • Question Assumptions And Look For Ways To Reframe The Problem • Mine Unrelated Situations For Fresh Solutions • Get Comfortable With Feeling Lost As You Explore New Directions • Break Some Rules And Learn To “Grow With The Flow” The Innovative Sale Draws On The Work Of Pioneering Geniuses In Design, Architecture, And The Arts To Help Salespeople Develop A Predictable Creative Process. With The Tools And Tips Of This Game-Changing Book In Hand, They’ll Unleash Their Own Unique Powers Of Intuition And Innovation, And Land More Sales Than Ever Before—In Ways They Never Imagined Possible. |
Nombor Panggilan | : | 658.81 DON |
ISBN | : | 9780814433478 |
Lokasi | : | Aras 3, Anjung Bestari, Koleksi Luar Negara, Perpustakaan Negara Malaysia |