As data has become a dominant factor in today's business environment, an authoritative and practical guidebook to develop successful business strategies was published by Erik Elgersma. This book provides a series of tools and methods for analyzing data and contributing to the success of the company. The main aim of data analysis is turning data into actionable intelligence that will drive and determine a company's competitive advantage. This book sets out 19 key tools for data analysis that have been tried and tested. Applying such tools will result in solid analyses of the business environment that will contribute to better-designed strategies and the company's strength in the marketplace.