Tajuk : Overcrowded
Penulis : Roberto Verganti
Tahun Penerbitan : 2016
Rumusan : The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
Nombor Panggilan : 658.5752 VER
Lokasi : Aras 3, Anjung Bestari, Perpustakaan Negara Malaysia

Kemaskini pada 2018-03-01 13:32:42 daripada Administrator

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